Who We Are
At Urban Affinity, founded by Keith Larsen, hospitality isn’t just what we do, it’s who we are.
About us
With years of passion, dedication, and hands-on experience in food and beverage, we bring a dynamic, ambitious, and forward-thinking approach to every project we take on.
We understand that the hospitality industry is about more than just food—it’s about creating unforgettable experiences, building trust, and establishing long-term relationships with clients. Our promise is simple: you can rely on our workmanship, creativity, and expertise to elevate your business and leave a lasting impact on your guests.
While catering is at the heart of what we do, our skills extend far beyond the kitchen. Urban Affinity offers a full suite of services tailored to the hospitality sector, including:
Compliance & Certification Support
Assisting with essential permits and licenses (alcohol, health, music, building, food handling, and more).
Hotel & Restaurant Turnarounds
Driving profit, efficiency, and operational excellence.
Outsourced Food & Beverage Management
Partnering with hotels and venues to manage operations seamlessly.
Vegan Developers and Food Manufacturers
We not only create innovative plant-based recipes and products, such as dairy-free cheeses, meat alternatives, and vegan desserts, but also manufacture them at scale. We ensure every product is safe, consistent, and tailored to meet consumer demand, bringing high-quality vegan solutions from concept to market.
Catering & Gastronomic Experiences
Delivering unique, memorable dining moments.
Comprehensive Training
Equipping owners, managers, and staff with the skills to succeed.
Implementation of HACCP
Hazard Analysis and Critical Control Point System is a minimal food safety requirement that is foundational to CODEX and Food Safety Management Systems such as ISO 22000:2018 and FSSC 22000 v5.1.
Restaurant, Bar Design & Franchising Concepts
From ideas to full-scale executions.
Systems Integration
POS setup and optimization (GAAP, Square, Lightspeed, Toast, Touch Bistro, Yoco, Trident and more).
From front-of-house service to back-of-house systems, menu development to merchandise controls, Urban Affinity delivers complete hospitality solutions designed to address what’s missing in the industry today.
OUR MISSION
To empower hospitality businesses to thrive by offering innovative, sustainable, and results-driven consultancy services that elevate operational standards, customer experience, and financial success.
OUR FOCUS
Is not about just solving problems—it’s on building sustainable success stories. Unlike the industry standard turnaround of six months, our proven methods deliver results in just four months, combining speed with precision and uncompromising quality. We also implement policies and procedures that bring structure, accountability, and consistency, ensuring long-term growth.
Most importantly, we promise to deliver on our workmanship—every time.
OUR VISION
To be the most trusted and sought-after consultancy firm in the hospitality industry, driving excellence and innovation globally.
OUR APPROACH
1. Consultation
We begin by listening to and understanding your challenges, goals, and vision.
2. Strategic Planning
We craft a tailored strategy with measurable outcomes.
3. Implementation
We execute with precision, introducing policies, systems, and solutions that transform operations.
4. Evaluation & Optimization
We monitor progress and refine strategies to ensure continuous growth.
Why Choose Urban Affinity?
- Industry Expertise – Decades of combined experience in hospitality management and culinary arts.
- Tailored Solutions – No two businesses are alike; we create strategies designed for your unique needs.
- Commitment to Excellence – We guarantee results through structured policies, procedures, and a promise on workmanship.
- Global Perspective – With insights into international trends, we bring world-class innovation to your business.
- Proven Results – Delivering full operational turnarounds in just four months.
Let’s Work Together
We are passionate about transforming challenges into opportunities and visions into realities. Whether you’re launching a new venture, revitalizing an existing business, or seeking expert guidance, we are here to deliver solutions that last. At Urban Affinity, food is our game, hospitality is our passion, and success is our shared goal